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Buffalo London is a German footwear brand recognized for its signature chunky platform sneakers. Its aesthetic centers on exaggerated proportions and industrial silhouettes. The brand represents the 1990s rave subculture and club scene, embodying an ethos of bold self-expression and non-conformity through avant-garde streetwear.
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Founded in 1979 by Michael Conradi, Buffalo London initially specialized in retail cowboy boots before expanding into athletic footwear. The brand achieved global prominence in the mid-1990s through its association with the Spice Girls and the European techno scene. Its platform sneakers became a defining symbol of 1990s fashion history. Today, the brand remains a significant reference point for Y2K aesthetics and the resurgence of maximalist footwear trends in contemporary high fashion.
