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Buffalo is a German footwear brand defined by its oversized platform sneakers and bold, industrial aesthetic. It represents the 1990s rave subculture and club scene. The brand’s ethos centers on non-conformity and high-visibility streetwear, utilizing chunky silhouettes and exaggerated proportions to create a distinct visual identity.
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Founded in 1979 by Michael Conradi, Buffalo initially specialized in retail for cowboy boots before developing its own footwear line. The brand achieved global recognition in the mid-1990s with the release of its platform sneakers. These shoes became a cultural phenomenon through their association with the Spice Girls and the European techno scene. This period established Buffalo as a significant contributor to the era's maximalist fashion trends and footwear history.
