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Beanpole is a South Korean fashion label known for its relaxed, layered womenswear and menswear, often built around knitwear, oversized silhouettes, and neutral palettes. The brand is associated with a casual, understated aesthetic and has been linked to Seoul's street-style and youth subcultures.
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Beanpole was launched in South Korea in the 1990s and grew into one of the country's recognizable domestic casual and streetwear-adjacent labels. It is part of the Korean fashion landscape that emerged alongside the country's rising retail and apparel industries. Its popularity among younger consumers has made it a reference point in discussions of Korean casual style, though its broader influence on global fashion history is limited.
