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Alfaiataria Cotovia is a Brazilian fashion house specializing in contemporary tailoring. The brand merges traditional craftsmanship with modern silhouettes, representing a shift toward slow fashion and artisanal production. Its ethos focuses on gender-neutral designs and the deconstruction of formal menswear conventions within urban subcultures.
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Founded in São Paulo by Lucas Cotovia, the brand emerged as part of a resurgence in independent Brazilian tailoring during the 2010s. It gained cultural significance by challenging the rigid structures of classical suiting through experimental cuts and inclusive sizing. The label occupies a specific place in fashion history as a proponent of the new tailoring movement, prioritizing local labor and sustainable material sourcing over mass-market industrial manufacturing processes.
