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Asos is a British online retailer specializing in trend-led apparel and beauty products. Its aesthetic focuses on diverse, fast-paced fashion catering to global youth culture. The brand emphasizes self-expression and inclusivity, offering extensive sizing ranges to represent a broad spectrum of body types and identities.
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Founded in London in 2000 by Nick Robertson and Andrew Regan, the company originally operated as As Seen On Screen. It initially focused on selling clothing items worn by celebrities in films and television. Over two decades, it transitioned into a global e-commerce platform hosting thousands of third-party and private-label brands. Its 2021 acquisition of the Arcadia Group brands, including Topshop, solidified its influence within the digital retail landscape and the fast-fashion sector.
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ASOS [brand]
