აღწერა
2XU is an Australian technical apparel brand specializing in compression gear. Its aesthetic focuses on functional utility and anatomical precision. The brand represents a subculture of professional endurance athletes and sports teams, emphasizing physiological optimization and recovery through advanced textile engineering.
ისტორია
Founded in Melbourne in 2005 by Jamie Hunt, Aidan Clarke, and Clyde Davenport, 2XU originated within the professional triathlon community. The brand developed graduated compression garments intended to assist blood circulation and muscle recovery. It established technical partnerships with the Australian Institute of Sport and various professional basketball teams. In 2013, the private equity firm L Catterton acquired a stake in the company, facilitating its expansion into broader international athletic apparel markets.