The Paper Bunny
The Paper Bunny is a Singapore-based lifestyle brand characterized by a minimalist and functional aesthetic. It represents a subculture of intentional living through its range of stationery and accessories. The brand emphasizes practical design and clean lines to suit the daily routines of modern urban individuals.
Sejarah Mode
Jaime Lee founded The Paper Bunny in 2013, initially focusing on stationery and paper goods. The brand later transitioned into the fashion accessory market, gaining recognition for its puffer-style bags. It holds significance in the Singaporean retail landscape as a local label that successfully expanded into lifestyle products. Its evolution reflects a broader shift in the 2010s where stationery brands diversified into functional fashion to meet changing consumer lifestyle demands.
