brand
Raid
RAID is a British footwear brand specializing in trend-driven women's shoes. Its aesthetic focuses on contemporary silhouettes, ranging from platform boots to minimalist heels. The brand represents a fast-fashion ethos, prioritizing rapid production cycles to align with current global style movements and digital consumer culture.
Sejarah
Founded in 2016 by Fenil and Sonal Jansari, RAID emerged as a digital-first footwear label based in the United Kingdom. It gained prominence through partnerships with major e-commerce retailers, establishing a presence in the global fast-fashion market. The brand's history reflects the shift toward high-volume, trend-responsive manufacturing. Its significance lies in its ability to democratize high-fashion footwear designs for a mass-market audience through efficient supply chain management and social media integration.
