brand
Persol
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Persol is an Italian luxury eyewear brand known for its timeless aesthetic and technical precision. It represents a heritage of artisanal craftsmanship and functional design. The brand embodies a sophisticated, cinematic ethos, often associated with mid-century European style and the pursuit of optical excellence.
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- octavedSep 2026
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Giuseppe Ratti founded Persol in 1917 in Turin, initially creating protective lenses for aviators and sports drivers. The brand introduced the Meflecto system, the first flexible stem for glasses, and the signature silver arrow hinge. Persol gained global cultural significance through its association with cinema, notably worn by Marcello Mastroianni in 8½ and Steve McQueen. These appearances solidified its role in fashion history as a symbol of Italian industrial design and understated elegance.
