Wrangler
Wrangler is an American manufacturer of denim jeans and workwear. Its aesthetic centers on rugged utility and Western heritage. The brand represents the cowboy subculture and an ethos of durability. Its designs prioritize functional performance for outdoor labor and equestrian activities.
Modehistoria
The brand originated in 1947 when the Blue Bell Overall Company launched a line specifically for rodeo use. Tailor Bernard Lichtenstein, known as Rodeo Ben, designed the initial 13MWZ model to withstand professional equestrian competition. Wrangler became the official denim of the Professional Rodeo Cowboys Association. Historically, the brand transitioned from specialized workwear to a staple of American casual fashion while maintaining its association with Western ranching traditions.
