We11done
We11done is a Seoul-based fashion label characterized by oversized silhouettes and a gender-neutral aesthetic. The brand merges streetwear influences with high-fashion tailoring, representing a contemporary South Korean youth subculture. Its ethos focuses on reimagining classic silhouettes through a futuristic and utilitarian lens.
Modehistoria
Founded in 2015 by Dami Kwon and Jessica Jung, We11done originated as the private label for the Seoul concept store Rare Market. The brand gained international prominence for its role in the global expansion of South Korean fashion. It transitioned from a boutique line to a global luxury brand, debuting on the Paris Fashion Week calendar in 2020. Its growth reflects the increasing influence of K-pop culture and Seoul’s emerging status as a major fashion capital.
