Shushu/Tong
Shushu/Tong is a Shanghai-based label that explores a subverted feminine aesthetic. The brand merges traditional girlhood motifs like ruffles, bows, and floral patterns with structured tailoring and rebellious undertones. It represents a modern interpretation of femininity that balances sweetness with an edgy, independent ethos.
Modehistoria
Liushu Lei and Yutong Jiang established Shushu/Tong in 2015 following their graduation from the London College of Fashion. The Shanghai-based label is part of a movement of independent Chinese designers gaining global visibility. Its work is characterized by the deconstruction of feminine tropes, utilizing historical references and subcultural influences. The brand has been featured in major international fashion weeks, contributing to the evolving discourse on contemporary Chinese identity and gender representation in the global apparel industry.
