Shoulder
Shoulder is a Brazilian contemporary womenswear brand characterized by an urban and versatile aesthetic. It utilizes modern silhouettes and fluid fabrics to create functional everyday apparel. The brand represents a fusion of classic tailoring with current trends, reflecting a pragmatic approach to modern feminine dress.
Modehistoria
Founded in 1980 by Eli Kattan in São Paulo’s Bom Retiro district, Shoulder began as a family-run wholesale operation. It transitioned into a nationwide retail network during the 1990s, establishing an extensive presence in the Brazilian fashion landscape. The brand is recognized for its longevity and its role in the professionalization of the domestic ready-to-wear market. It maintains a focus on local production and the historical evolution of contemporary feminine identity in South American retail.
