Selfmade
Selfmade is an Italian streetwear label founded by Gianfranco Villegas. The brand combines high-end craftsmanship with a DIY aesthetic rooted in hip-hop and youth subcultures. Its designs frequently explore themes of personal identity and cultural heritage through intricate embroidery and relaxed silhouettes.
Modehistoria
Gianfranco Villegas established Selfmade in 2014 after graduating from Polimoda in Florence. The brand gained recognition for integrating the designer's Filipino-Italian background into contemporary menswear. It represents a shift in the fashion industry where personal narrative and immigrant experiences inform luxury streetwear. Selfmade has participated in major fashion weeks, contributing to the dialogue between traditional Italian tailoring and global street culture. Its presence marks the rise of independent, narrative-driven labels in the mid-2010s.
