Reformation
Reformation is a Los Angeles-based fashion brand known for its feminine, vintage-inspired silhouettes and commitment to environmental sustainability. The brand represents a modern eco-conscious subculture, utilizing recycled materials and deadstock fabrics to create contemporary apparel that emphasizes transparency and ethical manufacturing practices within the global garment industry.
Modehistoria
Founded by Yael Aflalo in 2009, Reformation began as a small boutique in Los Angeles selling repurposed vintage clothing. It gained cultural significance by integrating environmental metrics, such as the RefScale, into its business model to track water and carbon usage. The brand played a pivotal role in fashion history by proving that sustainable production methods could align with mass-market demand, influencing the industry's shift toward greater ecological accountability and supply chain transparency.
