Quince
Quince is a direct-to-consumer retailer specializing in minimalist apparel and home goods. The brand utilizes materials such as Mongolian cashmere and Italian leather. Its aesthetic focuses on timeless basics, representing a subculture of minimalist luxury and streamlined consumption through transparent manufacturing and logistics processes.
Modehistoria
Founded in 2018 by Sid Gupta, Sourabh Mahajan, and Zunu Mittal, Quince launched its platform in 2020. The company employs a manufacturer-to-consumer model to minimize overhead and inventory waste. In fashion history, it represents an evolution of the direct-to-consumer movement, where factories manage fulfillment directly. This structure bypasses traditional retail intermediaries, focusing on material-driven design rather than conventional brand-driven marketing cycles.
