Office h
Office h is a Japanese fashion label founded by Hiroshi Kanno. The brand emphasizes a utilitarian aesthetic, blending military-inspired silhouettes with minimalist streetwear elements. It represents the Ura-Harajuku subculture's focus on functional design, understated branding, and high-quality construction within an urban context.
Modehistoria
Established in the late 1990s, Office h emerged from the influential Ura-Harajuku scene in Tokyo. Founder Hiroshi Kanno was a key figure in this movement, having previously collaborated with Hiroshi Fujiwara on the brand Goodenough. The label played a significant role in defining the transition from graphic-heavy streetwear to a more refined, technical approach. Its historical importance lies in its contribution to the Ura-Hara aesthetic, which prioritized niche exclusivity and meticulous attention to garment detail.
