brand
IAB Studio
IAB Studio is a South Korean creative collective and streetwear label. The brand emphasizes a minimalist aesthetic characterized by bold primary colors and prominent typography. It represents a fusion of contemporary art and urban subculture, prioritizing functional silhouettes that reflect an identity-driven, artistic ethos.
Historia
Founded in 2014 by rapper Beenzino alongside artists Kim Han-joon and Shin Dong-min, the studio initially focused on graphic design and album artwork. It transitioned into a fashion entity, gaining significance within the Seoul streetwear scene through limited-release drops and high-profile collaborations with global brands like Asics. The label is historically notable for bridging the gap between the Korean hip-hop industry and mainstream apparel design, establishing a distinct visual language in East Asian fashion.
