brand
Been Trill
Been Trill is an art collective and streetwear label defined by a high-contrast, internet-centric aesthetic. The brand utilizes bold typography, hashtags, and digital iconography to represent the early 2010s youth subculture. Its ethos centers on the intersection of electronic music, digital art, and experimental fashion.
Historia
Founded in 2012 by Virgil Abloh, Heron Preston, Matthew Williams, Justin Saunders, and Yusef Sapp, Been Trill began as a DJ crew. It gained cultural significance by pioneering the use of social media aesthetics in physical apparel. The brand served as a collaborative platform that influenced the rise of luxury streetwear. It is historically notable for launching the careers of several designers who later led major global fashion houses.
