Y/Project
Y/Project is a Paris-based label known for its avant-garde approach to construction and gender-fluid silhouettes. The brand emphasizes architectural experimentation, deconstructing traditional garments to create versatile, modular pieces. Its ethos centers on subverting classic tailoring through conceptual design and unconventional proportions.
История моды
Founded in 2010 by Yohan Serfaty, the brand initially focused on dark, architectural menswear. Following Serfaty’s death in 2013, Glenn Martens assumed the role of creative director, shifting the label toward eclectic, high-concept designs. Y/Project gained cultural significance for its technical innovation and ability to merge streetwear influences with historical references. The brand’s influence on contemporary fashion is marked by its frequent use of modularity and its successful collaborations with established luxury houses.
