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brand
Paolina Russo
Paolina Russo is a London-based label blending avant-garde knitwear with nostalgic sportswear aesthetics. The brand draws inspiration from suburban folklore and youth subcultures, emphasizing artisanal craftsmanship and technical innovation. Its ethos centers on reimagining traditional domestic crafts through a contemporary, athletic lens.
Historia
Founded by Paolina Russo and Lucile Guilmard, the brand emerged from Russo’s graduate collection at Central Saint Martins. It gained prominence through collaborations with Adidas and received the 2023 Woolmark Prize. The label is recognized for its illusion knits and sustainable production methods. Its significance lies in bridging the gap between high-fashion knitwear and technical sportswear, contributing to a modern revival of craft-based design within the global fashion industry.
