brand
Okayama Denim
Okayama Denim is a specialized retailer and brand focused on Japanese selvedge denim. Its aesthetic centers on artisanal craftsmanship and heritage production methods. The brand represents the global raw denim subculture, emphasizing the longevity of garments and the preservation of traditional indigo dyeing techniques within the Kojima district.
Historia
Mehervan Sethi founded Okayama Denim in 2011 to provide international access to small-scale Japanese denim producers. Based in Tokyo, the company facilitates the distribution of textiles manufactured on vintage shuttle looms. It holds cultural significance for its role in sustaining the textile industry of Okayama Prefecture. By collaborating with local mills, the brand has documented and preserved specific weaving and dyeing traditions that define the historical development of high-quality Japanese workwear.
