brand
Kitsch
Kitsch is a Los Angeles-based brand specializing in hair accessories and beauty essentials. Its aesthetic prioritizes functional minimalism and accessible design. The brand represents a modern self-care subculture, emphasizing sustainable materials and practical solutions for daily grooming routines through a clean, utilitarian ethos.
Historia
Cassandra Thurswell founded Kitsch in 2010, starting with handmade hair ties produced in her apartment. The brand gained significance by mainstreaming heatless styling tools and satin sleep products, impacting global hair care trends. It played a role in fashion history by transitioning from small-scale accessories to a major proponent of solid beauty bars and plastic-free packaging. This evolution reflects a broader shift toward eco-conscious consumerism in the beauty and accessory sectors.
