brand
Iceberg
Iceberg is an Italian clothing brand specializing in knitwear and pop-art-inspired sportswear. The brand integrates cartoon graphics and bold typography into athletic silhouettes. It represents a fusion of traditional manufacturing with contemporary street culture, utilizing a graphic-heavy urban aesthetic.
Historia
Founded in 1974 by Silvano Gerani and Giuliana Marchini, Iceberg was an early producer of designer sportswear. Under the creative direction of Jean-Charles de Castelbajac, the brand introduced knitwear featuring pop culture icons. This approach influenced the development of modern streetwear. During the 1990s and early 2000s, the label gained traction within the global hip-hop and UK garage music scenes, establishing its role in the intersection of fashion and youth subcultures.
