Lekondo'sOntology of Fashion Brands

2115 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Van Heusen

Van Heusen is a global apparel brand specializing in professional and formal attire. Its aesthetic focuses on classic tailoring, clean lines, and functional business wear. The brand represents a corporate ethos centered on professional reliability and traditional sartorial standards within the global workforce.

Fashion History

Founded in 1881 by Moses Phillips and his son Isaac, the brand gained prominence after patenting a soft-folding collar designed by John Manning van Heusen in 1919. This innovation transitioned men's fashion from stiff, detachable collars to integrated, comfortable designs. Throughout the 20th century, the company expanded globally, becoming a staple in the mass-market shirt industry and contributing to the standardization of ready-to-wear professional clothing for the middle class.

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