Puma
Puma is a German athletic brand specializing in performance footwear and apparel. Its aesthetic merges technical sports functionality with urban streetwear influences. The brand represents a subculture of athletic performance and casual lifestyle, emphasizing speed, agility, and a heritage rooted in competitive sports and street fashion.
Fashion History
Rudolf Dassler founded Puma in 1948 following a dispute with his brother, Adolf Dassler. Based in Herzogenaurach, Germany, the company introduced the Formstrip logo in 1958 for stability. Puma gained historical significance through its presence in professional football and track. The 1968 release of the Suede model transitioned the brand from athletic performance into a cultural icon within the hip-hop and breakdancing movements of the 1980s.
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