Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Puma

4.644 reviews

Puma is a German athletic brand specializing in performance footwear and apparel. Its aesthetic merges technical sports functionality with urban streetwear influences. The brand represents a subculture of athletic performance and casual lifestyle, emphasizing speed, agility, and a heritage rooted in competitive sports and street fashion.

Rating & Reviews

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4.6 out of 544 reviews
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  • Nice design

    queenreginaSep 2026

  • Very comfortable

    beatricekbSep 2026

  • aifasuSep 2026
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History

Rudolf Dassler founded Puma in 1948 following a dispute with his brother, Adolf Dassler. Based in Herzogenaurach, Germany, the company introduced the Formstrip logo in 1958 for stability. Puma gained historical significance through its presence in professional football and track. The 1968 release of the Suede model transitioned the brand from athletic performance into a cultural icon within the hip-hop and breakdancing movements of the 1980s.

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