Description
Old Gringo is a Mexican-American boot and apparel brand known for handcrafted western footwear with distinctive leather finishes, sculpted toes, and bold graphic detailing. Its aesthetic draws from Mexican folk art, vintage rodeo culture, and tattoo and lowrider influences, and it is associated with the Chicano and Southwestern border subculture and its emphasis on craftsmanship and cultural pride.
History
Old Gringo was founded in El Paso, Texas, in the early 2000s by Juan Carlos Moreno and Armando Rondero, who began producing boots using traditional Mexican leatherworking methods. The brand gained recognition within Western and streetwear circles for its hand-stitched designs, exotic leathers, and artwork that reflects Mexican religious iconography and border imagery. It is frequently cited in discussions of contemporary Western wear's expansion beyond traditional ranch culture into urban and youth fashion.
