Lekondo'sOntology of Fashion Brands

2113 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

Back to Brands
brand

Obey Clothing

Obey Clothing is a streetwear brand rooted in the DIY subcultures of skateboarding and punk rock. Its aesthetic features bold graphic designs influenced by classic military styling and workwear. The brand represents an ethos of social activism, anti-establishment sentiment, and populist art.

Fashion History

Founded in 2001 by artist Shepard Fairey, the brand emerged as an extension of his 1989 sticker campaign. It transitioned street art into a commercial medium, integrating political messaging with apparel. Obey played a significant role in the globalization of streetwear during the early 2000s. By utilizing propaganda-style imagery, the label bridged the gap between contemporary art and mass-market fashion, influencing how graphic design is utilized in modern clothing.

Download on the App StoreGet it on Google Play