brand
Salty Crew
Salty Crew is an apparel brand centered on the waterman lifestyle, encompassing surfing, fishing, diving, and sailing. Its aesthetic prioritizes functional utility and maritime imagery. The brand represents a subculture of ocean enthusiasts who seek isolation and adventure within marine environments, emphasizing a rugged, sea-focused ethos.
Sejarah
Founded in 2014 in San Diego by Jared Lane, Milo Myers, and professional surfer CJ Hobgood, Salty Crew emerged to address a perceived void in the surf industry. It integrated fishing culture into the traditional board sports market. In 2017, the brand entered a global licensing and distribution agreement with Globe International. This partnership facilitated international expansion, establishing the brand as a significant entity in the crossover between performance outdoor gear and lifestyle apparel.
