brand
Ray-Ban
Ray-Ban is a luxury eyewear brand known for its functional and timeless aesthetic. It represents a blend of military utility and mid-century Americana. The brand's ethos centers on authenticity and enduring style, often associated with rebellious subcultures and classic cinematic imagery.
Sejarah Fesyen
Bausch & Lomb founded Ray-Ban in 1936 to create protective eyewear for United States Army Air Corps pilots. The Aviator model addressed glare issues faced by aviators at high altitudes. In 1952, the brand introduced the Wayfarer, which became a staple of mid-century design. Ray-Ban transitioned from military equipment to a cultural icon through its frequent appearance in Hollywood films and adoption by musicians. Luxottica Group acquired the brand in 1999.
