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brand
Zerogram
Zerogram is a South Korean outdoor lifestyle brand centered on minimalist design and environmental sustainability. Its aesthetic emphasizes lightweight functionality and technical utility. The brand represents a subculture of eco-conscious backpackers and outdoor enthusiasts who prioritize a reduced environmental footprint through durable, recycled materials.
Geschichte
Founded in 2011, Zerogram emerged during a period of increased interest in lightweight backpacking within East Asia. It initially focused on high-performance camping equipment before expanding into apparel. The brand is significant for integrating the 'Leave No Trace' philosophy into commercial fashion production. In the context of fashion history, it contributes to the gorpcore movement by blending technical outdoor specifications with urban lifestyle aesthetics while maintaining a focus on sustainable manufacturing processes.
