LekondosOntologie der Modemarken

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brand

Ten c

Ten c focuses on timeless, functional outerwear inspired by military archetypes. The brand emphasizes longevity and craftsmanship over seasonal trends, utilizing high-quality Japanese fabrics. Its aesthetic represents a subculture of technical minimalism, prioritizing the physical integrity of garments and the concept of lifelong wear.

Modegeschichte

Founded in 2010 by Alessandro Pungetti and Paul Harvey, Ten c emerged from the designers' extensive experience at Stone Island and C.P. Company. The brand is historically significant for its rejection of visible branding and its introduction of Original Japanese Jersey, a unique polyester and nylon microfiber. This fabric patinas over time, similar to denim. Ten c occupies a specific niche in fashion history by bridging the gap between technical sportswear and artisanal Italian manufacturing.

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