Santa Cruz
Santa Cruz is a California-based brand rooted in skateboarding and surf culture. Its aesthetic features bold graphic illustrations, vibrant colors, and the iconic Screaming Hand logo. The brand represents a rebellious, DIY ethos central to the global skate subculture and street fashion movements.
Modegeschichte
Founded in 1973 by Richard Novak, Doug Haut, and Jay Shuirman, Santa Cruz is the oldest continuous skateboard company in the world. The brand gained cultural significance through the artwork of Jim Phillips, whose surrealist graphics defined the visual identity of 1980s skateboarding. Beyond equipment, the brand influenced fashion history by popularizing graphic-heavy apparel that bridged the gap between niche athletic gear and mainstream streetwear.
