brand
Chiara Ferragni
The Chiara Ferragni brand is a contemporary fashion label characterized by a playful, pop-art aesthetic. It utilizes vibrant colors, glitter, and its signature flirting eye motif. The brand represents a digital-native subculture, blending high-fashion elements with accessible, streetwear-inspired silhouettes and a youthful, expressive ethos.
Geschichte
Launched in 2013 by Italian influencer Chiara Ferragni, the brand initially focused on footwear before expanding into apparel and accessories. It holds cultural significance as a primary example of the transition from digital content creation to a global commercial enterprise. The brand's success became a Harvard Business School case study, illustrating the impact of social media on the traditional fashion industry and the evolution of the influencer-led business model.
