brand
10 Trees
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Tentree is a sustainable lifestyle brand characterized by minimalist, outdoor-inspired apparel. It represents an eco-conscious subculture focused on environmental stewardship. The brand’s ethos centers on reforestation, committing to plant ten trees for every garment purchased to offset the ecological footprint of textile production.
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- kate_blackSept. 2026
Geschichte
Founded in 2012 by Dave Luba and Kalen Emsley in Regina, Saskatchewan, the company emerged during a period of rising consumer interest in ethical manufacturing. It gained prominence for its transparent reforestation model, eventually becoming a certified B Corporation. In fashion history, the brand is recognized for integrating environmental restoration directly into its business structure, influencing the growth of the sustainable apparel sector and the adoption of restorative commerce practices.
