Prank Project
Prank Project is a Japanese fashion label characterized by a 'mode-street' aesthetic. The brand emphasizes unconventional silhouettes, utility-inspired detailing, and a playful approach to high-fashion construction. It represents a subculture of experimental styling that merges avant-garde design elements with contemporary urban streetwear sensibilities.
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Established in February 2023 by Maison Special Co., Ltd., Prank Project is a label within the company’s portfolio. The brand launched with a flagship store in Aoyama, Tokyo. Its development reflects an industry shift toward hybrid garments that challenge traditional formal structures through modular design and deconstructed tailoring. It represents a continuation of Japanese deconstructionist traditions within a modern retail framework.
