brand
Butter Goods
Butter Goods is an Australian skateboarding brand characterized by a 1990s-inspired aesthetic. It integrates elements of jazz, hip-hop, and street culture into its graphic-led apparel. The brand emphasizes a relaxed, utilitarian ethos rooted in the global skateboarding community and independent creative expression.
Lịch sử
Founded in 2008 by Garth Mariano and Matt Evans in Perth, Western Australia, Butter Goods emerged as a skater-owned label. It gained international recognition for its distinct visual identity, often referencing vintage sportswear and musical subcultures. The brand operates under the Lo-Fi collective, contributing to the global resurgence of independent skate labels. Its history includes collaborations with major footwear companies, establishing its role as a significant representative of contemporary Australian streetwear.
