brand
Stockholm Surfboard Club
Stockholm Surfboard Club is a Swedish fashion label that merges traditional surfboard craftsmanship with contemporary Scandinavian design. The brand represents a cross-generational surf subculture, emphasizing a clean, minimalist aesthetic. Its ethos centers on the intersection of technical surf equipment and structured everyday apparel.
Історія
Founded in 2019 by surfboard shaper Manne Glad and Acne Studios co-founder Jonny Johansson, the brand originated from a workshop in Stockholm. It serves as a cultural bridge between the niche world of surfboard shaping and the global fashion industry. The label is significant for recontextualizing surf-inspired clothing through a refined, northern European lens. It prioritizes artisanal production methods, maintaining a physical shaping studio alongside its seasonal ready-to-wear collections.
