Praying
Praying is a Los Angeles-based fashion label characterized by post-ironic graphics and religious iconography. The brand utilizes internet-native humor and Y2K-inspired silhouettes to represent a digital-first subculture. Its ethos centers on the subversion of traditional symbols through a lens of contemporary cynicism and celebrity culture.
Історія моди
Founded in 2020 by Skylar Newman and Alex Haddad, Praying gained prominence through viral social media marketing and celebrity endorsements. The brand is noted for its "Holy Trinity" bikini, which sparked significant public controversy regarding the use of religious imagery in secular fashion. It represents a broader movement of meme-based design within the luxury streetwear sector, prioritizing cultural commentary and digital virality over traditional garment construction or heritage branding.
