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brand
Anemone
Anemone is a contemporary swimwear brand defined by 1990s minimalism and streamlined silhouettes. The aesthetic prioritizes functional simplicity and understated design, referencing the clean lines of late twentieth-century fashion. Its ethos centers on technical precision and the use of specialized textiles within the swim category.
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Established in 2018 by Joshua Shaub and Lauren Sharkey, Anemone was developed to provide minimalist options within the swimwear industry. The founders utilized their experience in retail to focus on Italian-sourced fabrics and specific fit requirements. The brand is noted for its contribution to the resurgence of archival-inspired aesthetics, moving away from the heavy ornamentation that dominated the previous decade of resort wear design.
