Son de Flor
Son de Flor is a Lithuanian fashion brand specializing in linen garments. Its aesthetic centers on vintage-inspired silhouettes and natural materials. The brand represents the cottagecore subculture and slow fashion ethos, prioritizing timeless design and sustainable production over seasonal trends and mass-market consumption.
Modegeschiedenis
Founded in 2016 by sisters Vaida and Indrė, Son de Flor emerged from a desire to create durable, linen-based clothing. The brand gained significant cultural visibility during the late 2010s as a central figure in the cottagecore movement. It contributed to the shift toward slow fashion by utilizing local Lithuanian linen and traditional craftsmanship. Its role in fashion history is defined by the popularization of romanticized, rural-inspired aesthetics within digital fashion communities.
