Roots
Roots is a Canadian apparel brand characterized by an outdoor-inspired, casual aesthetic. It emphasizes comfort and durability through leather goods and fleece-based loungewear. The brand represents a heritage-focused ethos rooted in the Canadian wilderness and a relaxed, cabin-oriented lifestyle.
Modegeschiedenis
Michael Budman and Don Green founded Roots in Toronto in 1973. The company initially gained recognition for its Negative Heel Shoe before expanding into leather bags and athletic apparel. Roots achieved significant cultural prominence by outfitting Olympic teams, most notably the Canadian team at the 1998 Winter Games. Its visual identity, featuring a beaver logo, has become a symbol of Canadian national identity within the global retail landscape.
