brand
Pompeii
Pompeii is a Spanish lifestyle brand specializing in minimalist footwear and contemporary apparel. Its aesthetic combines Mediterranean influences with urban casual design, representing a subculture of youth-driven, functional style. The brand focuses on a balance between traditional garment structures and modern, everyday utility.
Geschiedenis
Founded in Madrid in 2014 by four friends, Pompeii began as a digital-native footwear project with a limited initial investment. It gained prominence through social media, focusing on the Spanish millennial demographic. The brand is noted for its Higby sneaker model, characterized by colored soles. It transitioned from a pure-play e-commerce startup to an international retailer, reflecting the mid-2010s shift toward direct-to-consumer fashion models in Europe.
