My Mum Made It
My Mum Made It is an independent streetwear label characterized by oversized silhouettes, minimalist palettes, and utilitarian details. The brand represents a fusion of contemporary loungewear and high-fashion street aesthetics, catering to a digital-native subculture that prioritizes comfort, gender-neutral designs, and bold, structural shapes.
Modegeschiedenis
Founded in 2014 by Australian designer Nyree Corby, the brand operates primarily out of Shenzhen, China. It gained prominence through social media platforms, becoming a significant player in the rise of direct-to-consumer fashion. The label is noted for its early popularization of the oversized puffer jacket trend and its influence on the Instagram aesthetic. Its history reflects the shift toward independent, online-first brands that bypass traditional retail structures to reach a global youth audience.
