Meshki
Meshki is an Australian fashion label characterized by a minimalist, neutral-toned aesthetic. The brand focuses on body-conscious silhouettes and contemporary evening wear. It represents a digital-first subculture that prioritizes high-glamour visuals and accessible luxury, catering to a global audience seeking trend-driven, cohesive wardrobe staples.
Modegeschiedenis
Founded in 2013 by Shadi Kord and Natalie Khoei in Sydney, Meshki began as a small e-commerce venture while the founders were university students. The brand gained prominence through early adoption of influencer marketing strategies on social media platforms. It played a significant role in the mid-2010s shift toward direct-to-consumer fashion models. By securing placements on high-profile celebrities, Meshki helped define the aesthetic standards of the Instagram era of retail history.
