Geschiedenis

Founded in Madrid by siblings Jaime and Mini, the brand emerged from a small boutique concept into an international label. It gained significance within the Spanish fashion landscape by bridging the gap between high-street retail and independent design. Historically, it contributed to the democratization of eclectic, print-heavy garments during the early 21st century. The brand maintains a distinct identity by avoiding mainstream minimalism, instead focusing on graphic-led collections that challenge conventional seasonal palettes.