brand
APM Monaco
APM Monaco is a contemporary jewelry brand characterized by a chic, Mediterranean aesthetic. It represents a modern lifestyle ethos centered on elegance and accessibility. The brand utilizes sterling silver and cubic zirconia to create intricate, fashion-forward designs that reflect the visual culture of the French Riviera.
Geschiedenis
Founded in 1982 by Ariane Prette in Monaco, the company initially operated as an original equipment manufacturer for global jewelry houses. In 2011, the brand transitioned to a retail-focused model under the creative direction of Kika Prette. It introduced a high-frequency production cycle, releasing monthly themed collections. This strategy influenced the industry by making complex jewelry designs accessible to a broader demographic while maintaining a presence in global luxury retail.
