brand
Supra
Supra is a footwear brand rooted in skateboarding culture, characterized by its fusion of performance-driven design and high-fashion aesthetics. The brand represents a rebellious ethos, blending street-level grit with bold, avant-garde silhouettes. Its core identity centers on the intersection of professional skateboarding and contemporary urban style.
Sejarah
Founded in 2006 by Angel Cabada in Southern California, Supra gained prominence through its signature Skytop model designed by professional skater Chad Muska. The brand bridged the gap between skate functionality and luxury streetwear, gaining adoption within the hip-hop community and mainstream fashion. Its influence peaked in the late 2000s, challenging traditional footwear silhouettes. Following several ownership changes, the brand was acquired by Fila Holdings in 2020, marking a shift in its historical trajectory.
