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Exsport

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Exsport is an Indonesian lifestyle brand specializing in bags and accessories. Its core aesthetic emphasizes youthful, casual designs tailored for daily urban use. The brand represents a student-centric subculture, focusing on functional simplicity and a vibrant ethos that aligns with contemporary youth fashion and academic life.

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  • tinkermellSep 2026
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Founded in 1979 by Ronny Lukito in Bandung, Exsport emerged as the first brand under the PT Eigerindo Multi Produk Industri umbrella. It initially focused on sporting goods before pivoting toward lifestyle products for young women. The brand holds historical significance as a pioneer in the Indonesian bag industry, influencing local manufacturing standards. It remains a staple in regional fashion history for its role in defining the campus-style aesthetic across several decades.
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