brand
Esprit
5,03 ulasan
Esprit is a global apparel brand characterized by a relaxed, California-inspired aesthetic. Its core design philosophy emphasizes casual comfort, vibrant colors, and functional simplicity. The brand represents a mid-century West Coast ethos centered on social responsibility, environmental sustainability, and inclusive community values.
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Founded in 1968 by Susie and Doug Tompkins in San Francisco, Esprit began as a small operation selling garments from a station wagon. During the 1980s, the brand gained international prominence through its collaboration with designer Ettore Sottsass and its "Real People" advertising campaign. It was an early industry leader in ecological awareness, launching an "Ecollection" in 1992. The brand's history reflects a shift from grassroots activism to a large-scale corporate retail structure.Keluarga
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